Borderless VR
Borderless ✺ Product Suite
Creating mind blowing XR experiences in a no-code environment
Borderless plans to boost VR accessibility by introducing widespread VR headset rentals. To achieve this goal, we’ve developed a digital ecosystem that facilitates the efficient creation and distribution of VR experiences. This leads to a suite of several products compatible with desktop software, tablet and mobile applications, and XR hardware all working together harmoniously to streamline the VR content development and deployment process.
The Task
✺ Art Direction
✺ Web App
✺ Design system
✺ Virtual Reality Design
✺ Headset Design
✺ Marketing
Samsung's immersive learning theater was created as a training solution designed to transport retail sales personnel (RSP) into a focused learning environment featuring engaging training content in VR using Borderless.
The program was piloted domestically within the US at three select retailers with a small pool of Samsung Trainers (6).
Samsung Immersive Sales Training
132 stores visited; 437 store staff reached
82% of participants really likes VR as a training medium
82% of participants were more likely to recommend QLED
91% felt they had learned something new
Results
With additional resources, I would conduct A/B testing on various design options to evaluate what elements perform best and identify areas for improvement by thoroughly assessing both the user experience and visual design.
Potential Improvements