Sempro- copy — sebin ツ

Sempro ― Design System

Robotproof ✺ Visual Identity system | Web App

MTI is launching a new company focused on its Smart Locks portfolio, supporting software and services. Our team needs to develop a brand, visual identity system, and its website for this new company, Sempro.

Sempro is an evolution from exploring “Semper” which means “Always” in Latin. We wanted to deliver Sempro’s security solutions are always easy, always reliable, always durable and always ready to support customers.

The Task

✺ Art Direction
✺ Desktop/Mobile App
✺ Design system
✺ Visual Design
✺ Branding

Screenshot 2024-09-09 at 9.45.17 PM.png

Screenshot 2024-09-09 at 9.42.17 PM.png

Screenshot 2024-09-09 at 9.44.04 PM.png

Debut the new MTI brand of Sempro with an engaging activation to reintroduce longtime customers and attract new customers

Our approach was to create an engaging experience featuring MTI/Sempro lock fixtures to encourage guests to interact with the products, connect with the sales team, and participate in a "Try Your Luck" prize opportunity.

MTI NRF

Screenshot 2023-05-24 at 1.29.02 PM.png

Screenshot 2024-09-09 at 10.18.06 PM.png

Screenshot 2024-09-09 at 10.18.19 PM.png

Screenshot 2024-09-09 at 10.18.40 PM.png

Captured 144 unique leads through the survey landing page and lead retrieval

Stood out with a pop of green among blue, red, and yellow security brands

Results/Outcomes

With additional time and budget, I would conduct more lifestyle photography of smart locks in-situ to create a more product-focused and visually appealing presentation.

Potential Improvements